Life Science Tools of the Trade

Promega has a recent advertisement for their GoTaq polymerase comparing it to Taq from three different vendors. GoTaq is reported to give higher yields, faster and with increased sensitivity when compared to three well known life science companies  N, T and A.  Promega isn’t the only company to practice less than fill disclosue when comparing their “superior” product to competitors. It would be much more impressive if they named names. For example: Promega’s GoTaq is superior to Stratagene’s Taq Plus Precision and we can prove it! Why don’t they name names when they make their claims? Probably because they can’t really prove their product is better in a controlled experiment done by an independent lab, but then advertisements don’t have to pass peer-review so anything goes.