Life-Science Sales
Tuesday, May 29th, 2007Tamara Zemlo’s interesting perspective on the life-science sales force can be found at http://www.nature.com/naturejobs/2007/070510/full/nj7141-230a.html. In it she examines the ever changing world of e-commerce and its impact on sales and sales reps in the life-sciences. The internet has changed how we interact with both vendors and sales reps. Information can be found on-line and orders placed without speaking to another human. Are sales reps becoming obsolete? Maybe they already were? I’ve never met a sales rep from New England Biologicals so I guess you can argue a company can survive without a sales force if they market quality products.
According to a survey what we appreciate most is “the rep’s ability to show them how to use new products or to provide assistance in trouble-shooting”. I don’t know if I saw the survey but I view that more as a hypothetical appreciation than actual goods delivered. I know this sounds cynical, I don’t remember ever getting helpful trouble-shooting advice from a sales rep. In fact, I don’t think I have ever received useful advice from tech services by phone or on-line but tha tis anpother complaint.
What do I want from a sales rep? Fair prices and I expect them to troubleshoot any problems with shipping, receiving, etc. If they take care of that, I’ll take care of the science. Anything else is gravy.
